Tuesday, September 27, 2011

Restaurant Magazine - October 2011

Restaurant Magazine - October 2011

A piece for my regular Strets & the City slot (written by financial analyst Mark Stretton) in monthly trade publication, Restaurant magazine.

Here the idea was suggested to me by the Art Director so I didn't really look at the copy too well. But it would appear that Aviva, the company in question, have a Hire 'em - Fire 'em policy when it comes to HR.

I was told to make it look like London (there are sharks in London, right?) and had to check twice that St Katherine's Dock near the Tower of London is in fact St. Katharine (with an 'a'!) Docks. And I thought I knew London!

Not a large piece, so kept pretty simple.

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