Tuesday, October 25, 2011

Restaurant Magazine - November 2011

Restaurant Magazine - November 2011

A piece for my regular Strets & the City slot (written by financial analyst Mark Stretton) in monthly trade publication, Restaurant magazine.

As usual with this particular client the idea was suggested to me by the Art Director. It concerns the changing fortunes of restaurant mega-group Paramount, which owns the chains Chez Gerard, LiveBait and Bertorelli. Too much debt and too few customers and the whole business is out of kilter. Even a financial dummkopf like myself can understand that much!

Not a large piece, so kept pretty simple.

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